Work Smarter – Repurpose Your Content Like A Pro

Ever feel like you’re constantly chasing new content ideas?

It’s exhausting.

 You don’t need more ideas. You just need to make better use of the ones you already have.

Repurposing isn’t just a time-saver. It’s a game-changer.

Done right, it can help you reach new audiences, boost your SEO, and keep your workload manageable.

In this article, I’ll show you how and show you where the idea for this article came from (How very Meta, Mark!).

The Power of Repurposing

Repurposing gives your content a second life. Sometimes a third or fourth.

It’s about getting the most mileage from your hard work.

A great blog post? That’s not just a blog post. It’s the seed for a dozen other pieces.

Think about it. One idea. Multiple formats. More eyeballs. More results.

What Content Should You Repurpose?

Not all content is created equal. Some pieces scream potential. Others, not so much.

Start here:

•Your top performers: Look at your analytics. Find the blog posts, videos, or emails that got people talking, clicking, or sharing.

•Evergreen gems: Content that stays relevant over time. Think timeless advice or “how-to” guides.

•Hidden treasures: Stuff you know is good but didn’t get the attention it deserved. Maybe the timing was off. Maybe it needed a tweak.

Found some winners? Great. Let’s move on.

Easy Ways to Repurpose Content

This is where the magic happens.

1. Switch formats

Got a blog post? Turn it into a video or podcast episode.

Running a webinar? Slice it into short social clips.

A long article? Chop it up into a tweet thread.

2. Break it down

Big, meaty pieces can be goldmines.

Take a white paper or eBook. Break it into smaller articles, infographics, or email sequences.

3. Freshen it up

Update stats. Add new examples. Refresh the visuals.

A little polish can make old content feel brand-new.

4. Go visual

Infographics. Slideshows. Pinterest pins.

People love visual content. It’s shareable and easy to digest.

5. Bundle it up

Got a series of related posts? Combine them into a guide, course, or downloadable resource.

Now you’ve got a new lead magnet.

Plan Your Repurposing Workflow

Repurposing isn’t just a creative process. It needs a plan.

Here’s how to get organized:

•Audit your content: Use tools like Google Analytics to find what’s working.

•Set clear goals: Do you want more traffic? More subscribers? More engagement?

•Use a calendar: Map out where and when you’ll repurpose your content.

•Automate where you can: Tools like Buffer, Canva, or Hootsuite make life easier.

A little planning upfront saves you tons of time later.

Bonus Tip – Use AI For Ideas

I gave ChatGPT a link to this article:

The Secret to Great Content Isn’t More Ideas, It’s Better Use of Them

I then asked it to look for Knowledge Gaps, content I could have explained better, and topics I could write about.

This approach resulted in turning one article into four article ideas.

 

Watch Out for These Traps

Repurposing isn’t foolproof. Avoid these common mistakes:

• Overloading your audience with the same content everywhere.

• Repurposing without adapting. Different platforms need different approaches.

• Ignoring the data. Always check what’s working and what’s not.

Your Next Step

You’ve got content. You’ve got the know-how. Now it’s time to take action.

Pick one piece of content this week. Repurpose it into something fresh.

You’ll be amazed at what happens when you stop creating more and start using what you already have.

Ready to give it a go?

Let me know how it works for you.

If you want more of this topic check out this deep dive into creating “Super Content”