What to Write About When You Start a Blog

When you are starting a blog you have one question to answer,  What should I write about?

The internet is filled with content, and it might feel like everything has already been written… it hasn’t; even if you are writing about a popular topic, you have your own angle you can take.

The key to a successful blog isn’t just about choosing a topic—it’s about choosing the right approach.

Write About What Your Experiences

One of the most effective blogging strategies is sharing your personal experiences.

Readers connect with real people, not brands or AI-generated content.

Your blog becomes relatable and valuable when you write about something you’ve personally gone through.

For example, instead of writing a generic post on “How to Lose Weight,” you could write about your experience with a specific weight loss method, what worked, what didn’t, and what you learned along the way.

People appreciate first-hand insights over generic advice.

Find Your Unique Angle

Common topics can still be engaging if you approach them from a fresh perspective.

If you write about a widely discussed subject, add your own twist.

Instead of: “How I Became a Full-Time Blogger”
Try: “I Quit My Job to Blog—Here’s What No One Told Me”

Instead of: “The Challenges of Writing a Book”
Try: “I Took 13 Years to Write My Book—Here’s Why”

Readers are drawn to content that offers a new take on familiar ideas.

If your story challenges expectations or offers surprising insights, it will stand out.

Choose Topics That Help the Reader

Before writing any blog post, ask yourself: What will the reader gain from this?

A blog is not just a personal journal, it’s a way to provide value to your audience.

Your content should either:

• Teach something (tutorials, lessons, insights)
• Entertain (humor, storytelling, engaging experiences)
• Inspire (motivation, overcoming challenges, personal growth)

For example, a post titled “My First Year of Blogging: What I Wish I Knew” gives beginners a clear takeaway.

If there’s nothing for the reader to take away from your post, reconsider the angle.

Pick Topics You Can Write About Consistently

Many new bloggers make the mistake of choosing a topic they think is popular, rather than one they’re genuinely interested in.

Passion matters. If you don’t enjoy writing about a subject, you won’t stick with it long enough to see results.

A good way to test this is to brainstorm 10-15 blog post ideas in your chosen niche.

If you struggle to come up with ideas, it might not be the best fit for you..

Conclusions…

Starting a blog isn’t about picking the “perfect” topic—it’s about sharing valuable, unique, and engaging content.

Write about what you know, find an interesting angle, and always consider what your audience will gain.

And most importantly, enjoy the process!

Blogging is a long-term journey, and the more you write, the more you’ll refine your style and grow your audience.