STOP! 🛑 You Are Overcomplicating Email Marketing

It seems there is a trend to overcomplicate email marketing. Day after day, I see people push the idea of multiple complicated funnels, when in reality, the simpler email marketing is, the more profitable it is. Years ago, I was all for complicated funnels and automations. It made me feel clever, but then I did…

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Why I Deleted 361 Subscribers (And Why You Should Too!)

Today, I carried through on my promise and deleted 361 subscribers from my Substack list. Why? Because a clean list is a healthy list—and engagement matters more than vanity metrics like subscriber count. Here’s how I decided who to remove: ✅ They were free subscribers ✅ They had been on my list since before Dec…

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How I got 4000 Email Subscribers In 24 hours

When I started out as an Email Marketer many years ago, I needed subscribers so I devised a cunning plan that worked flawlessly. This is what I did. Step One – Reach Out I reached out to every email marketer I knew and I asked if I could give them a free report that I…

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