The Power of One: How Simplicity Wins in Online Marketing

Online business gets overwhelming fast. A hundred tools, a dozen platforms, endless tactics. It’s no wonder most people never gain traction—they’re spread too thin, trying to do too much at once. But the truth is, success doesn’t come from doing more. It comes from doing less, better. That’s why I’ve always followed the Power of…

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5 Key Content Lessons I’ve Learned In The Past 20 Years

Most advice on content marketing and blogging is repetitive. “Be consistent.” “Write every day.” “Focus on quality.” We’ve heard it all before, I’ve said it time and time again! But real growth comes from more profound lessons, ones that go beyond the surface and transform how you approach content creation. Here are five insights that…

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How I got 4000 Email Subscribers In 24 hours

When I started out as an Email Marketer many years ago, I needed subscribers so I devised a cunning plan that worked flawlessly. This is what I did. Step One – Reach Out I reached out to every email marketer I knew and I asked if I could give them a free report that I…

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How to Build a Lifestyle Business

I like to think that I have a lifestyle business, I work for a few hours a day and then do what I want for the rest of the day, after I finish this article I’m off into town for a meet up with an old friend, no pressure to get back to my office.…

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What to Write About When You Start a Blog

When you are starting a blog you have one question to answer,  What should I write about? The internet is filled with content, and it might feel like everything has already been written… it hasn’t; even if you are writing about a popular topic, you have your own angle you can take. The key to…

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You Don’t Need to Lie to Attract an Audience

It’s not surprising that Online Marketers have a bad reputation, from faking screenshots to hiring big houses and Lamborghinis for videos our audiences have seen it all. BUT it doesn’t have to be that way. Honesty is the most powerful tool in a writer’s arsenal. In a world overflowing with exaggerated claims and clickbait, stand…

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Simplify Your Content Marketing – Go Stress Free

I don’t know about you, but I love having a stress-free life, no unexpected bills, and no struggling for income; I’ll take a simple, steady income over a “feast or famine” income any day. Likewise, content marketing can also be simple and stress-free, it doesn’t have to be complicated. Too often, we overthink and overcomplicate…

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Turning Substack into a Targeted Marketing Tool

If you’re a writer or marketer, you’ve probably heard about the power of segmentation. But hearing about it and doing something with it are two very different things. This week, I saw a live demonstration of how segmentation can deliver real results. Now, I want to show you how to apply it on Substack. Here’s…

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Creative Ways to Reach Your Audience

Sometimes, the best marketing ideas aren’t the ones you’ll find in a course or a textbook—they’re the ones you stumble across in daily life. This week, I came across two fantastic examples of marketing outside the usual playbook. Let me share them with you. The first example comes from a local Pet Hotel. Their genius…

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