Posts Tagged ‘Business planning’
How to Write Content That Grabs Attention (Using Simple Psychological Triggers)
There’s a lot of noise online. Everyone is fighting for attention, and most content gets ignored. It’s unfortunate but a fact. But there’s a simple way to make sure your content stands out. Use psychology. People are wired to pay attention to certain things—curiosity, social proof, urgency. If you know how to tap into these…
Read MoreI Stopped Chasing Sales – Here’s What I Do Instead
I’ve been an online marketer for over 20 years, and one thing has been true throughout that time. Good content drives everything. A lot has changed since I started. Algorithms come and go. Platforms rise and fall. Tools get more complex. But one thing remains constant: Content + Audience = Income Simple. Ten years ago,…
Read MoreSTOP! 🛑 You Are Overcomplicating Email Marketing
It seems there is a trend to overcomplicate email marketing. Day after day, I see people push the idea of multiple complicated funnels, when in reality, the simpler email marketing is, the more profitable it is. Years ago, I was all for complicated funnels and automations. It made me feel clever, but then I did…
Read MoreStarting Something New at 62 – Why It’s Never Too Late to Build Something Great
A few weeks ago, I did something most people wouldn’t expect from someone my age, I started a YouTube channel for gamers. It’s been an incredible experience. Yesterday alone, my videos got 1,800 views. I’ve picked up over 100 subscribers in just two weeks, and I’m already on my way to monetization. At 62, I’ve…
Read MoreWhy I Deleted 361 Subscribers (And Why You Should Too!)
Today, I carried through on my promise and deleted 361 subscribers from my Substack list. Why? Because a clean list is a healthy list—and engagement matters more than vanity metrics like subscriber count. Here’s how I decided who to remove: ✅ They were free subscribers ✅ They had been on my list since before Dec…
Read MoreThe Power of One: How Simplicity Wins in Online Marketing
Online business gets overwhelming fast. A hundred tools, a dozen platforms, endless tactics. It’s no wonder most people never gain traction—they’re spread too thin, trying to do too much at once. But the truth is, success doesn’t come from doing more. It comes from doing less, better. That’s why I’ve always followed the Power of…
Read More5 Key Content Lessons I’ve Learned In The Past 20 Years
Most advice on content marketing and blogging is repetitive. “Be consistent.” “Write every day.” “Focus on quality.” We’ve heard it all before, I’ve said it time and time again! But real growth comes from more profound lessons, ones that go beyond the surface and transform how you approach content creation. Here are five insights that…
Read MoreHow to Build a Lifestyle Business
I like to think that I have a lifestyle business, I work for a few hours a day and then do what I want for the rest of the day, after I finish this article I’m off into town for a meet up with an old friend, no pressure to get back to my office.…
Read MoreYou Don’t Need to Lie to Attract an Audience
It’s not surprising that Online Marketers have a bad reputation, from faking screenshots to hiring big houses and Lamborghinis for videos our audiences have seen it all. BUT it doesn’t have to be that way. Honesty is the most powerful tool in a writer’s arsenal. In a world overflowing with exaggerated claims and clickbait, stand…
Read MoreThe Power Of Overdelivery – Why You Should Give Away Your Content.
Build Bridges, Not Barriers! A few years back, I decided to test an idea: giving away my best content for free. No opt-in. No registration. Just value, straight up. It wasn’t a flashy strategy—it was just me, a few videos, and a belief that generosity might just outshine secrecy. Here’s what happened. I put together…
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