Starting Over – What I’d Do Differently Today

When I began my journey in online marketing 20 years ago, I didn’t have a clue what I was doing. (some say I still don’t!) I still remember typing “How to make money online” into Google, desperate for answers. Fast forward to now, and I’ve somehow gone from scraping by on beans on toast to…

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Why Your Newsletter Isn’t Growing (And What to Do About It)

Let me guess: you’ve got the writing chops, your ideas are solid, and you’re showing up consistently… but the growth? Not so much. It’s frustrating, isn’t it? You’re not alone—this is where most newsletters stall. Here’s the thing: great content isn’t enough. The secret sauce lies in making it easy and exciting for readers to…

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How to Grow Your Substack Subscribers in 2025 – A Practical Guide

Growing your Substack subscriber base doesn’t have to be time-consuming or complicated. By dedicating just 20–30 minutes a day to a focused strategy, you can achieve consistent growth. Here’s a detailed guide based on my personal experience of gaining between 5 and 11 subscribers daily. Start with Substack Notes Substack Notes is a game-changer for…

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The Power of Tiny Businesses

In the world of online marketing, success doesn’t have to rely on massive undertakings or a single, risky business model. Instead, a more sustainable approach is gaining traction, tiny businesses. These are small, independent ventures that require minimal input yet deliver consistent income, providing a low-risk path to financial freedom. What Are Tiny Businesses? Tiny…

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How to Create a Simple Content Plan That Works

You’ve spent hours crafting content you’re proud of, but where does it get you? There is a good chance it ended up in the internet garbage bin’s abyss. Joining the 94% of web pages that get zero Google traffic and the 59% of social media posts that don’t even get a like. It’s not your…

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