5 Key Content Lessons I’ve Learned In The Past 20 Years

Most advice on content marketing and blogging is repetitive. “Be consistent.” “Write every day.” “Focus on quality.” We’ve heard it all before, I’ve said it time and time again! But real growth comes from more profound lessons, ones that go beyond the surface and transform how you approach content creation. Here are five insights that…

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What to Write About When You Start a Blog

When you are starting a blog you have one question to answer,  What should I write about? The internet is filled with content, and it might feel like everything has already been written… it hasn’t; even if you are writing about a popular topic, you have your own angle you can take. The key to…

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You Don’t Need to Lie to Attract an Audience

It’s not surprising that Online Marketers have a bad reputation, from faking screenshots to hiring big houses and Lamborghinis for videos our audiences have seen it all. BUT it doesn’t have to be that way. Honesty is the most powerful tool in a writer’s arsenal. In a world overflowing with exaggerated claims and clickbait, stand…

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Who’s Going to Read Your Blog?

Yesterday, I received a comment on my article about why blogging isn’t dead—it’s just evolved. I generally don’t know where I’d be now if I hadn’t started writing and creating blogs 20 years ago.  There is a good chance I could be struggling. So I decided to answer this comment with a post, so thank…

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Mind The Knowledge Gap

What is a Knowledge Gap, and Why Does It Matter? Given that Medium isn’t playing ball anymore, I want to try something new today. Here is a simple, short-form article that hopefully provides valuable information. A knowledge gap is the space between what you know and what you want to know. It’s that itch of…

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Why You Should Start a Blog (Even If You’re Busy)

Unless you’ve been hiding under a rock, you’ll have seen the chaotic mess that Medium has become in the past two weeks. As of yet, nobody from Medium has officially acknowledged that there is a problem with earnings. So we have to accept that this is the new normal. A few weeks ago, I wrote…

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