Rules are there to be broken – Flip The Script

Hey, here is a thought: what if you started your next article with a blurb?

“Tired of playing by everyone else’s rules?

This article dares you to question the ‘must-dos’ of writing and marketing. What if you could ditch the formulas, rewrite the guidelines, and create content on your own terms? Whether you’re crafting free reports, landing pages, or articles, it’s time to break free from convention and discover what truly resonates with your audience—and you.

Ready to bend the rules and see if it helps your creativity?”

Let’s get started.

Break the Rules — Or Rewrite Them?

As writers and marketers, we’re often bombarded with rules.

“Stick to the formula,”

“Write this way for success.”

But what if these so-called rules are less like the Ten Commandments and more like the Pirate Code, mere guidelines?

What if you reinterpreted the rules to fit your unique style and goals instead of rejecting them outright?

Flip the Script

Rules are born from patterns of success, but they’re not universal truths.

For instance:

•The “Sell the Sizzle” Rule: one of the worst pieces of marketing advice must be to sell the sizzle, intrigue works, but what if your audience values substance over suspense? Could a free report that delivers both curiosity and actionable insights make a bigger impact?

•The First Draft Rule: Must every draft evolve through rigid stages? What if your brainstorming is sharp enough to merge drafting and editing? Write the draft edit it and publish…what’s the worst that could happen?

Create Your Own Framework

Instead of tossing out the playbook, rewrite it:

1.Customize the “Book Blurb” Rule: Use blurbs everywhere — in articles, emails, or free downloads. Hook your reader, regardless of format.

2.Elevate the Freebie: What if your free report wasn’t just a teaser but a mini-masterclass? Over-deliver and build trust.

3.Redefine Landing Pages: Add layers. Instead of minimalism, craft your landing page like a narrative journey.

It’s About Experimentation

This isn’t a war cry against structure; it’s a challenge to make the rules work for you.

Experimentation isn’t failure; it’s growth.

The rules might help you, or you might outgrow them altogether.

Today, don’t just “break the rules.” Bend them. Shape them. Create your own set. After all, writing and marketing are about connection, not conformity.

So, what rule will you rewrite today?