Predictions for 2025: What’s Old Is New Again
It’s time to look ahead to 2025.
Every year, I do one of these articles, and every year I’m wrong… so on the balance of probability, these have to be right.
It’s clear that the online marketing world will continue to shift, and many familiar trends will emerge because they’ve worked before.
Sometimes, the best way to move forward is by revisiting what has already worked.
Here’s a closer look at three predictions for the year ahead.
What Goes Around Comes Around
People have short memories when it comes to marketing strategies.
Things that were once revolutionary tend to fall out of favor, only to resurface years later as the “next big thing.”
One likely comeback for 2025?
Blogging—yes, the simple, humble blog.
But this time, there’s a twist: instead of relying on traditional display ads, marketers may rediscover the power of embedding promotions for their own offers.
These “ads” wouldn’t feel like interruptions but would blend seamlessly into the blog content, providing readers with value while subtly nudging them toward action.
If blogging regains its footing, it will be thanks to its evergreen strengths: building trust, fostering engagement, and offering a platform for long-form storytelling that’s harder to replicate on social media.
Forget about SEO. That ship has sailed; Google is filled with social media posts rather than quality posts, so it’s time to beat them at their own game and distribute your posts across sites like Reddit and Medium, where you have more chance of ranking on Google… BUT always publish on your blog first..
The Simplification of Funnels (again!)
For years, marketing funnels have been an exercise in complexity. Multi-step processes, endless retargeting, and convoluted user journeys have made things more confusing than they need to be—for both marketers and audiences.
2025 will hopefully be the year when simplicity reigns supreme.
Imagine a model like this:
Content => Newsletter => Offers
It’s a streamlined approach that prioritizes consistent value delivery over endless upsells.
Regular content builds trust and keeps audiences engaged.
A newsletter creates a personal connection, offering something exclusive that followers can’t find elsewhere. And finally, offers are shared directly with a warm, engaged audience rather than being crammed into overly elaborate funnels.
Hopefully, more people will discover that the simplest solutions are often the most effective.
And our audiences? Let’s hope that they’ll appreciate the new clarity.
The Death or Resurrection of Twitter
Twitter is at a crossroads.
Will it fade into irrelevance, or will it be reborn as a platform with renewed purpose?
Elon Musk’s influence has made the platform unpredictable, for better or worse. In 2025, one of two things might happen:
Twitter Fades Away: Continued chaos, unchecked content, and regulatory challenges could lead to its downfall.
Musk might decide it’s more trouble than it’s worth, shutting it down entirely or selling it off.
Twitter Finds Its Second Wind: Pressure from regulators and users might force Musk to rein in the platform’s wilder tendencies.
By focusing on user experience, moderation, and core features, Twitter could regain some of its former glory as a space for meaningful conversation.
Either way, 2025 will likely be a turning point for the platform, and its trajectory will serve as a case study in how social media evolves under the weight of public scrutiny and internal challenges.
Final Thoughts: The Cycles of Innovation
2025 is shaping up to be a year of revisiting and reimagining.
Whether it’s breathing new life into forgotten strategies, simplifying overly complex systems, or watching a giant like Twitter redefine its future, one thing is clear: what’s old often becomes new again.
As marketers and creators, the challenge will be to stay adaptable—learning from the past, simplifying where it counts, and navigating an ever-changing digital landscape with creativity and resilience.
Whatever happens .. let’s have fun!