My Six Month Plan
I have a cunning plan!
For years, my focus has been to show my audience that online marketing doesn’t need to be difficult.
It really is as simple as creating content that resonates and entertains and then you follow up with content that informs and educates.
Get that right, and you will have an audience that listens to you and buys your offers in significant numbers, allowing you to live comfortably.
I wrote about it yesterday…
Revolutionize Your Content Strategy with These Two Steps
Use Your Content to Reach A Wider Audience
At the moment, my day is simple.
- I get up
- I shower
- I go for a walk and a coffee
- I walk home and write the day’s content
- I create training or posts for the Inner Circle
- I then play Elden Ring (it’s therapy…honest!)
That’s been my routine since I had my brain haemorrhage and stroke .. I’ve been using that as an excuse not to do more.
That finished yesterday.
I have a new plan and a new daily routine.
It dawned on me that if I am already writing content, I can quickly reformat it to reach a wider audience.
So, Let’s Look at the Plan.
The Weekly Deep Dive. Content That Makes A Different
The Six Month Plan.
Starting today I have a new plan and I’ll show you the stats so you can see how things are going when I do updates.
The overall plan is to expand from Articles to Articles, Videos, Newsletters and a Website, all with similar branding.
I have set it at six months because if I said a month and things weren’t working, it’s too easy give up.
Now, with a six month timeframe I don’t expect things to work anytime soon BUT with more content, it should slowly grow over time and start to speed up because of the snowball effect.
Mindset is a powerful tool!
Branding
This new project gives me an opportunity to do some rebranding. I’ve used the term “Simple is Profit” for a while now and on Sunday I found the domain was available… this was the spur I needed.
Let’s dive into the plan.
Check Out The Simple Is Profit Newsletter
Step 1 — Continue to write content on Medium. (Articles)
I love writing and engaging on Medium. Above all, it gets my brain working and gives me more ideas than I know what to do with.
So, each day, I’ll start by writing an article here.
Current Growth:
Target = 150 followers per month to a total of 6500 in six months (ignore the follower number, which is an anomaly from when Medium launched!)
Step 2 — Create 2 YouTube Videos Each Week. (Videos)
Ahh, YouTube, why have you failed me all these years!
I have never been able to make YouTube work for me, so it’s time to knuckle down and create a couple of videos a week and see if I can get some growth.
YouTube has the most potential for utter failure or utter success!
One thing in our favour this time is that I can add videos to my Medium and Substack content, which will help boost the watch time and introduce people to my video content.
YouTube Target:
50 Videos Uploaded
1000 followers
500 hours of watch time
Step 3 — Create One Substack “post” Each Week (Newsletter)
Yesterday, I set up my substack newsletter and published the first edition today. (Content, Content Everywhere)
Substack is an exciting option as it complements the content I publish on Medium while at the same time having a social media aspect to it with “Notes”.
I love the ability to easily post quotes from your posts into the “social app” notes that link back to the content. Medium, please take note!
As a new venture, we should see some growth. Shall we have a target of 200 subscribers and 1000 views in 30 days?
(I am curious to know if any of these targets are realistic!)
Step 4 – Link everything together with a Website.
So, with all this additional activity, we need a central hub where we can post everything.
As I mentioned, I purchased Simple Is Profit on Sunday, and I’ve started to set it up.
The plan is to use it to post Articles, Videos, and Newsletters that I create and to link to the 3 products I sell.
- The Inner Circle Community
- Email Infotainer
- Content Centric Marketing
I am still determining the targets for this site, as I built it an hour ago! Let’s set it at 1000 views a month and $500 a month in income. And I’ll adjust that after we’ve had some traffic.
That’s the 6-month plan; I’ll report back on how it’s going from time to time. With luck, it will all come together.
If nothing works at least I’ll have a lot more content out there that can attract an audience.
I like those odds!