I Stopped Chasing Sales – Here’s What I Do Instead
I’ve been an online marketer for over 20 years, and one thing has been true throughout that time.
Good content drives everything.
A lot has changed since I started. Algorithms come and go. Platforms rise and fall. Tools get more complex. But one thing remains constant:
Content + Audience = Income
Simple.
Ten years ago, I wrote an article explaining how content paired with email built my business from scratch. That approach worked back then. It still works today. But I’ve refined it. It’s simpler, more effective, and more sustainable now.
This is the system I use today:
Content ➔ Newsletter ➔ Offers to Help Implement
Let’s break it down.
1. Content: Start the Conversation
Every piece of content I create is designed to do three things:
- Teach something valuable.
- Open a loop (leave the reader curious or wanting more).
- Lead naturally to my newsletter.
I’m not trying to give everything away in a single post. I give them the first step, an insight, or a new way to look at a problem. Then I say:
If you found this useful, you’ll love my newsletter. That’s where I share deeper strategies and real examples every week.
That’s it. No tricks. No pop-ups. No bribes. Just a clear invitation to continue the journey.
2. The Newsletter: Build the Relationship
The newsletter is where the magic happens.
This is where I deepen the relationship with my readers. Each newsletter I write is designed to do three things:
- Continue teaching and helping.
- Build trust and connection.
- Show how I can help.
The newsletter is the asset. It’s my direct line to people who want what I offer. Every time I hit send, I know I’m helping someone—and I know there’s potential for sales.
3. Offers: Help People Implement
I don’t just teach for the sake of it. I want my readers to succeed. That’s why I offer products and programs that help them take action.
When I recommend something, it’s because I believe it will help. Whether it’s a course, a community, or a tool—it’s there to make their life easier and their progress faster.
Every offer flows naturally from the content.
It’s not a hard sell. It’s the next step.
Why This Model Works
- It’s simple. No complicated funnels. Just content, newsletters, and implementation.
- It builds trust. Readers know I’m here to help, not just to sell.
- It’s sustainable. I own my list. Algorithms don’t control my income.
How You Can Start Today
- Write something that helps your audience.
- Invite them to your newsletter.
- Send newsletters that teach, connect, and offer help.
That’s it.
Content ➔ Newsletter ➔ Offers to Help Implement
This simple system built my business. It can build yours too.
Now, what will you write today?