How to Create Articles That Get Read

Hey, you are reading this article, so what I am about to say works!

Writing content that get read is about connecting with people, drawing them in, and keeping their attention until the end.

How do you do that?

How do you write something people actually want to read?

Let’s have a look at what I do.

Start with Research

Every great article begins with understanding your audience.

What are they searching for?

What topics are they enthusiastic about?

Why not ask them…

If you get questions, answer them, expand on those answers, and create articles.

One other trick is to look at what’s trending in your niche.

Dive into popular platforms or communities and YouTube and take note of what’s getting traction.

Are there particular headlines that jump out? Topics that keep resurfacing?

For instance, if you’re writing about email marketing, spend time looking at what others are publishing.

What kind of articles get the most engagement? Are they “how-to” guides, personal stories, or lists of tips?

Look for Patterns

Headlines tell a story all on their own.

Look for patterns in the ones that perform best. Maybe they start with “How to” or promise an outcome like “Get 10,000 Views in 10 Days.”

Images play a role, too. Notice which visuals grab your eye.

Is it bold colors, minimalistic designs, or something else entirely?

By paying attention to these details, you’ll uncover clues that will lead you to articles that resonate with your audience.

Adapt to Trends

Trends evolve. What worked last year might not work now.

Take Medium as an example. Articles used to focus heavily on descriptive content—things like “The Best Email Design Tips.” But now, it’s all about action-oriented pieces: “How I Made $18,000 in 24 Hours” or “How to Start Your First Newsletter.”

This shift toward “how-to” content speaks to what people crave—actionable, practical advice they can apply immediately.

if it works for others it will work for you.

The Formula for Success

Here’s a simple plan to research and write your next article:

Pick a general topic: Something you’re passionate about and your audience cares about.

Research headlines: What titles are trending? What grabs attention?

Study the format: Is it a listicle? A step-by-step guide? A personal story?

Add your twist: Bring your unique perspective or voice to the topic.

Can you add a unique take? What’s your angle?

Consistency Matters

Finally, remember that success isn’t just about one article. It’s about showing up consistently, learning from each piece, and adapting as you go.

So, next time you sit down to write, start with these steps.

Keep it simple, keep it relevant, and always keep your reader in mind.

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