How to Create a Simple Content Plan That Works
You’ve spent hours crafting content you’re proud of, but where does it get you?
There is a good chance it ended up in the internet garbage bin’s abyss. Joining the 94% of web pages that get zero Google traffic and the 59% of social media posts that don’t even get a like.
It’s not your fault, it’s the overwhelming noise of the digital world.
But what if you could rise above it?
With a simple, no-frills content plan, you can stop shouting into the void and start creating content that gets noticed, read, and shared.
Let me show you how.
Start With Fresh Ideas
People crave novelty.
If your content feels stale or recycled, it’s doomed before it even begins.
Instead of rehashing overdone topics, dig into what’s new and unexplored in your niche. Find a new angle to make you content fresh.
Fresh content gets noticed—and the data backs it up.
Content on unique topics gets 104% more visitors and higher email open rates.
Here’s how to find those golden nuggets:
• Look at emerging trends in your field.
• Ask your audience what they’re curious about.
• Share your personal take on recent events or updates.
New ideas = more eyeballs. Simple.
This Content Plan Will Work Much Better If You Combine It With Creating a Simple Personal Brand.
Here’s How
Focus on Fewer, Better Pieces
When it comes to content, less is more.
Spamming your blog or social media with mediocre posts won’t just waste your time—it can actually hurt your reach.
Instead, aim to create fewer, higher-quality pieces that provide real value.
Case in point:
A website saw a 19% traffic boost simply by deleting 12% of its low-quality content.
So, resist the urge to churn out endless posts and focus on quality over quantity.
Your audience—and Google—will thank you.
Hook ’Em Fast
Attention spans are shorter than ever—just 8 seconds.
If your headline or intro doesn’t grab them immediately, they’re gone.
Crafting compelling hooks isn’t just a nice-to-have; it’s essential. Think of your headline as a promise and your opening lines as the gateway to the good stuff.
David Ogilvy said it best:
“On average, five times as many people read the headline as read the body copy.”
Nail that headline, and you’re halfway there.
Build a Simple Plan
Here’s where it all comes together. A simple content plan doesn’t require fancy tools or endless brainstorming sessions. Here’s how you can create one in four steps:
- Define your audience. Who are you talking to? What do they care about? Knowing this will guide every piece you create.
2. Pick a few core topics. Stick to a handful of themes that resonate with your audience. This makes planning easier and keeps your content focused.
3. Schedule consistently. Whether it’s one post a week or one a day, consistency builds trust and momentum. Start small and scale up if needed.
4. Measure and tweak. Look at what’s working and what isn’t. Use data to refine your approach and double down on what resonates.
Promote Like a Pro
This is the bit that most of us skimp on! Yes, me included.
Even the best content won’t succeed if no one sees it.
Share your work strategically:
• Use email to engage your list.
• Leverage social media, but avoid spreading yourself too thin.
• Repurpose content into different formats to extend its reach.
Promotion isn’t an afterthought—it’s half the battle.
The Bottom Line
Creating a simple content plan isn’t rocket science, but it does require focus.
Fresh ideas, fewer but better posts, and attention-grabbing hooks are your starting points.
Combine these with a clear strategy and consistent promotion, and you’ll have a plan that works without the overwhelm.
Content success isn’t about shouting louder—it’s about saying the right thing, to the right people, in the right way.
Keep it simple, and watch your work cut through the noise.