How I Cracked the Viral Code (3 Times in 1 Month)

I have never gone viral for anything in 20 years; my articles and content have just plodded along, getting similar amounts of views and performing ok, and I am ok with that.

In the past four weeks, I have gone “Viral” three times: two articles and one video. In each case, I approached the content in a very specific way which is what we’ll look at today. I’ve added a video below so that you can replicate my entire process.

*Viral is probably the wrong term, but it’s worth using it.

Let’s define Viral.

I suppose before we start, we should consider what I mean by Viral.

Regarding my recent content, I classify viral as, “content that performs  significantly above the norm.”

So if my videos get 100 views usually,  one that gets 1000, I would consider Viral.

If the normal number of reads is 1000, then 10,000 could be considered viral.

The Numbers

Let’s look at some numbers and how I’ve ensured I start to go viral more often.

The image below is two articles I published on Medium.

Usually, I expect 100-200 impressions and 30-70 reads on an article. Occasionally, I may have an article that gets to a few hundred reads.

Over on YouTube, it’s just as impressive (at least it’s impressive to me)

I had a 5-year-old channel that was dead and getting zero views. Three weeks ago I started to post videos again, and I was surprised when I was getting 1000 -2000 views.

Then, a few days ago, I uploaded a video that went “viral.” So far, it’s had 7344 views and 132 comments.

In five days, it’s pushed me much closer to being monetised. I needed 4000 hours of watch time and 1000 subscribers, but I now have over 1000 hours of watch time and 500 subscribers, and it’s mostly down to this one video.

 

This is the Key to a successful business.

How Have I Gone “Viral”

There is no secret to what I’ve done. I’ve posted numerous videos in the Inner Circle in the past explaining the one thing you need to have your content seen by many more people than usual.

You have to give the Algorithms something to work with.

Unfortunately, I didn’t follow my own advice, or more precisely, I wasn’t clever enough to identify what I needed.

Let me explain.

To go viral, you need a Great Title,

• Your Thumbnails stop people scrolling

• Your Titles get people to open your content

• Your Content gets people to stay.

Without those titles nothing will happen… so you MUST get a good title.

How do you do that?

You find titles that have worked for others in other niches and adapt those to your content.

For Example:

The following Title was on a video that had millions of views instead of the 16,000-30,000 the guy usually had:

“The Clever Way Smart Gardeners Make Amazing Soil”

How can we use that in different niches?

We break it down:

“The Clever Way Smart [Group] [Achieve Impressive Result]”

Which would give us:

The Clever Way Smart Content Makers Trigger Explosive Growth

or

The Clever Way Smart Content Creators Turn Readers Into Buyers

It’s not difficult if you can recognise and adapt the format, and AI does that amazingly well.

Here is a video of the whole process and how I’ve finally created a hooks file I update whenever I find a viral title.