Give Away The Farm

This Article Was Originally Published On Medium

A few years ago, I put together a series of 5 videos that showed people how to use Activecampaign to automate their Online Business.

I gave it away. No optin, no registration needed.

Prior to that, I sold a course that covered the same topic.

The course earned me around $5,000

The free videos have so far earned me almost $60,000 and continue to earn me commission every month.

Giving away the farm works!

Giving away everything you know about a topic works. It will earn you more money than being secretive and selling the method.

But Mark, How can I make money if I give everything away for free? I hear you cry.

You make money by helping people Implement (or by people Implementing)

Take the example above.

I created the five videos and showed everyone exactly how I used Activecampaign to set up an automated email system.

All they needed to do was to have an Activecampaign account. I gave them a link to a free account… that was an affiliate link. I’ve earned $300 — $2200 monthly since I launched that course.

(some people have big annual accounts that pay a lot of commission once a year).

Don’t Be Afraid To Give Away Every Step of The Process

It’s time to trust and believe in your audience. If you give them a head start they will reciprocate further down the line.

Instead of saying:

“ You need to build a list it’s the most profitable way to market online. Here is my course about how to do it”

Try saying:

“ You need to build a list it’s the most profitable way to market online, here is what you need to do….”

Then follow up with

“When you have grown your list and are ready to take it to the next level reach out and I’ll teach you how to write emails that are guaranteed to convert “

This is the exact process I’ve adopted for the past 8 years with Email Infotainer; I teach people how to grow a list and become an email marketer through free content.

Then I sell the method to scale up and increase those profits.

The benefit of this is that you only sell to people who are already invested in their success they’ll already done the hard work.

This Is How Successful Marketers Market

This is not just me, some random guy on Medium preaching to you for the lack of something better to do.

This is how most of the top marketers approach marketing.

Just go look at any YouTube Account selling coaching or courses.

They all adopt the same process.

  • They’ll focus on keywords that people needing help use: “How to remove the background in Final Cut.” “How To Set Up an ActiveCampaign Automation” etc.
  • They’ll then give all the information to help that person achieve their goal.

They’ll then offer their advanced course or the Done For You Service.

They do this because it works!

The Next Steps

Here is what you should do next.

Plan a campaign where you give away everything people need, no optin, no registration.

Create content that tells the audience everything they need.

Next, offer a free guide with more information. Do not ask for an optin.

Here is an example: **How To Make Daily Sales.** That page leads to a free report that can be downloaded with no optin.

It’s then up to the audience if they would like to move to the next step, which is a free email sequence that gives more details.

By giving away what the audience needs for free, we are slowly filtering the audience, which benefits both us and the audience.

The audience doesn’t get on another email list with which they have no intention of engaging.

We eventually get an audience that is engaged and interested in what we have to offer.

Win-Win!

Give The Information For Free, Sell The Implementation and How To Get To The Next Level.

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