E.S.C.A.P.E: A Simple Framework to Build Your Perfect Life
Breaking free from the monotony of the 9-to-5 grind in 2025 isn’t just a pipe dream—it’s entirely possible with the right approach.
The ESCAPE framework gives you a practical, step-by-step guide to transition from your current reality to a life of purpose, freedom, and fulfillment.
Whether you’re starting fresh or building on an existing idea, this framework keeps things simple, actionable, and effective.
E: Evaluate (Your Current Reality)
Everything starts with honesty.
What’s working in your life right now?
What’s not?
Look at your skills, knowledge, and resources—your assets—and figure out what’s holding you back. Most of us underestimate how much we already have to begin this journey.
Write down three aspects of your life you’d like to change.
Then, list three strengths or resources you can leverage to move forward.
You can’t escape if you don’t know what you’re escaping from.
S: Strategy (is Your Compass)
A dream without a plan is just wishful thinking.
Your strategy is the bridge between where you are and where you want to be.
Start by identifying your Pocket of People (POP)—the audience who will resonate with your message.
Then, craft an offer that solves a problem they deeply care about.
Define how you’ll connect with them, what channels you’ll use, and the simplest way to deliver your offer.
Simplicity wins every time.
If your strategy feels complicated, you’re overthinking it.
Describe your audience in one sentence.
What’s the problem you’ll solve for them, and how will you deliver that solution?
These aren’t just questions—they’re the foundation of your escape plan.
C: Content (That Builds Connections)
Content is how you create relationships, build trust, and show your audience you understand them. But this isn’t about churning out content for content’s sake. One powerful post that speaks directly to your audience’s emotions is worth more than 20 generic ones.
Think of content as infotainment: a blend of education and entertainment. It needs to grab their attention, hold it, and make them feel something. The best content solves problems they didn’t even realize they had.
Create a list of 10 topics your audience cares about.
Start small, pick one, and craft something they can’t ignore. Whether it’s a video, blog post, or email, your goal is connection.
A: Acquire (Your Audience)
Your audience is out there—you just need to meet them where they are.
Choose one or two platforms where they spend their time and focus all your energy there.
Spreading yourself too thin is a recipe for frustration.
Whether it’s Medium, Instagram, YouTube, email newsletters, or even a free Facebook group, pick the channels that feel natural to you.
Your goal is to educate, engage, and attract the right people who are ready for what you have to offer.
Commit to showing up consistently. A single well-thought-out post or email each week can build momentum faster than you think.
P: Profit (from Your Efforts)
This is the fun part—monetizing your work.
Start simple.
You don’t need a suite of offers right out of the gate. Focus on one core product or service that delivers massive value. Whether it’s a digital course, a coaching program, or a physical product, keep the process as straightforward as possible.
Set realistic goals. Maybe your first month is about making one sale, and by month three, you’re aiming for 10.
Consistent effort always beats scattered ambition. And remember, you can’t make sales if you don’t talk about your offer.
What’s one way you’ll promote your offer this week?
Don’t overthink it—just start.
E: Expand (When You’re Ready)
Once you’ve built a foundation, scaling becomes your next step.
You don’t need to create something new every month. Instead, focus on refining and expanding your existing offer.
Focus on that ONE offer.
Create complementary products or add higher-tier services like group coaching or consulting.
Think of your offers as steps in an Ascension Ladder.
A $97 entry-level product leads to a $497 group program and eventually to a $1997 premium service.
This isn’t about selling for the sake of it—it’s about meeting your audience where they are and helping them go further.
What’s one way you could expand your offer or business right now?
The smallest steps often lead to the biggest breakthroughs.
Why ESCAPE Works
ESCAPE isn’t about overnight success.
It’s about building something sustainable, one step at a time.
By focusing on simplicity and small wins, you’re not just creating a business—you’re creating a life.
Your life.
And it starts with action.
Ready to take that first step?
Your escape begins today.
Want to use your writing as part of your ESCAPE plan?
Here is how