Drop The Marketing Books – There Is Something Better!

If you are reading this, I think I can safely assume you are into content creation or content marketing. You want to write and make money from your writing. If that’s you, go grab all those marketing books you’ve bought and put them in the bin (or give them to a charity shop!). There is a better way!

When most people want to improve their writing for marketing, they turn to copywriting books.

While these can be helpful, there’s a hidden gem for taking your writing to the next level: scriptwriting books.

Why?

Because scriptwriting teaches you how to captivate, connect, and keep people hooked—a skill far more valuable than memorizing formulas.

There is one free resource that is a must for all writers: The BBC Script Library, there you find scripts from a wide variety of BBC shows and films, trust me it’s a fascinating resource.

The Power of Storytelling

Scriptwriting is rooted in storytelling, and stories are what truly capture attention. Whether it’s a 30-second ad or a 2-hour movie, scripts demand that every word serves a purpose.

You learn how to build tension, create emotion, and lead your audience on a journey—all of which translate seamlessly to persuasive content.


If you want to create content that makes your Readers sit up and take notice… this is for you

Content, Content Everywhere by Mark Thompson

How Create Content That Gets Noticed

Read on Substack


Creating Visuals with Words

Scripts train you to write visually. I call this creating word pictures.

When someone reads your content, you want them to see the idea in their mind.

This skill, more than clever headlines or fancy techniques, makes your writing memorable and impactful.

Every successful email I’ve written has brought the reader into my world, I do this by creating word pictures.

The Art of Dialogue

Good scriptwriting teaches you how people talk, not just how they think.

This makes your writing more conversational and relatable.

Copywriting that feels like a natural conversation will always outperform writing that feels forced or overly polished.

Keep It Short And Snappy

Scripts are about saying more with less.

You’re working within time constraints, which forces you to cut the fluff and focus on what matters. This discipline translates perfectly to writing sharp, effective copy.

Your readers want quick answers, and if you can give them those while still getting your message across, it’s a win-win.

Where to Start

As well as the BBC script library, Books like Save the Cat by Blake Snyder or Story by Robert McKee are goldmines for understanding how to structure narratives.

They’ll teach you pacing, how to open strong, and how to end in a way that leaves a lasting impression.

So, if you’re looking to improve your writing, ditch the copywriting manuals for a while. Pick up a scriptwriting book instead.

You might find that learning to think like a screenwriter is the secret to becoming a better writer in any field.

Leave a Comment