I strongly believe that content can be found everywhere, even in the most mundane interactions.
If you learn to recognise the potential stories and lessons as you go about your day then you’ll never be stuck for content.
Below is a “story” based on some of my trips to the local farmers market (most of it was in broken Spanish but you’ll get the idea!)
Task: Read the “story” and then think of 3 articles and, more importantly, lessons you could write based on the content.
I’ll give you 3 examples below to get you started.
The Farmer’s Market
It’s a bright Saturday morning, and the air is alive with the chatter of vendors and the smell of fresh produce.
You decide to visit the local farmer’s market, your canvas tote slung over one shoulder.
As you step into the market, an enthusiastic vendor waves at you.
“Good morning! Welcome to the best spot for fresh, local produce,” they say with a smile. “
Here, take a free sample of our strawberries—they’re just picked this morning.”
The sweetness of the strawberry takes you by surprise, making you eager to explore further.
You wander past a stall selling artisanal bread.
The baker, wearing a flour-dusted apron, gestures to a basket of sourdough samples.
“Try this with a drizzle of olive oil,” they suggest. “It’s perfect with our new herb-infused butter.”
You taste it, and suddenly, you’re imagining pairing it with tonight’s dinner.
Next, you stop at a honey vendor.
The beekeeper enthusiastically explains the difference between wildflower and orange blossom honey.
“You mentioned you’re baking a cake today,” they say. “This orange blossom honey will give it a beautiful citrus note.”
You add a jar to your bag, thinking how thoughtful their suggestion was.
Before you leave, a vendor you purchased from last week waves you over.
“How was that Nicaraguan Mild Roast?” they ask.
“It was fantastic!” you reply.
“Well, we have a new Costa Rican Mild Roast this week that’s even better. Plus, if you buy two, we’re giving away a few samples of our other roasts.”
You can’t resist and walk away with two packets of coffee and a mental note not to OD on coffee!
Your Task
Identify Content Ideas from the Story
•What are the underlying themes in the story (e.g., community, discovery, personalization)?
•How can these themes translate into articles?
Here are some ideas for Content I took from this story
Example Content Ideas
•“The Sweet Art of Personalization in Everyday Life”
Explore how personal touches, like those at the farmer’s market, can build loyalty in relationships or business.
•“How to Turn Mundane Experiences Into Memorable Stories”
Teach readers how to find inspiration in everyday events.
•“A Recipe for Success: What Farmers Markets Teach Us About Connection”
Discuss lessons on connection and customer experience from community markets.
Your Turn
Your Task
•Extract 3 additional article ideas from the story.
•Outline one of those ideas – What’s the core takeaway, and how can you expand it into a compelling piece?
Feel free to post your ideas as a comment. There is no way to fail …
For 2025 I am going Minimalist.
Here is my Minimalist Tech stack
My 2025 Minimalist Tech Stack by Mark Thompson
I’ve spend 2024 consolifating my tech stack …now it’s a minimal tech stack.
Read on Substack
