Building A Community for Greater Success
Online marketing can be a solitary business, if you are anything like me, you are in your office, with the door closed, with nothing but a screen and keyboard for the company.
You’re brainstorming ideas, creating content, building strategies—most of the time, it’s just you and your thoughts.
While this independence can be empowering, it can also be isolating. That’s why community matters more than we often realise.
Over the years, I’ve seen the transformative power of being part of a small group of like minded people. These aren’t just networks for swapping tips or venting about challenges.
The right community becomes a source of accountability, inspiration, and a source of breakthroughs you never saw coming.
Why Community Is a Game-Changer
When you’re working on something as personal as building a content-based business, it’s easy to feel stuck in your own head. Self-doubt creeps in. You question your decisions. You wonder if anyone else is struggling the way you are.
A strong community cuts through that isolation. It’s a place where you realise you’re not alone, where others are tackling the same challenges you are.
More importantly, it’s a space where you can share wins, ask for advice, and receive feedback that helps you move forward.
When you’re surrounded by people who are just as committed as you, their momentum carries you forward.
Their successes spark ideas you might never have considered.
Their encouragement pushes you to take risks you might otherwise avoid.
The Elements of a Great Community
Not all communities are created equal. Most of the best ones share a few key ingredients.
First, they’re small enough to feel personal.
This isn’t about shouting into the void of a massive forum, discord community or Facebook group where 90% of the comments go unseen.
It’s about meaningful conversations with people who know your name, your goals, and your struggles, people like you!
Second, they are made up of individuals who share similar values.
This doesn’t mean everyone needs to be on the same path, but there’s a shared understanding of what matter. Whether it’s simplicity, creativity, or a commitment to building something meaningful.
Finally, great communities foster a culture of contribution.
It’s not just about taking. It’s also about giving and sharing your point of view and experience.
The best groups thrive when everyone shows up ready to support one another, whether that’s through feedback, encouragement, or simply listening.
I am launching a new private coaching community next week for people who want to grow their content-based business.
It’s free for All Access Members and has a small 3-month subscription for non-members.
My Experience with Community
When I first started, I tried to figure everything out on my own.
I’d watch videos, read books, and try to piece together strategies on my own.
It worked to a point.
But the real progress came when I started connecting with others.
I remember joining my first small community. At first, I wasn’t sure what to expect.
Would people care about my business?
Would people steal my ideas?
Would I have anything valuable to contribute?
But within weeks, I was hooked.
Hearing others share their stories and challenges made me realise I wasn’t the online one who struggled. Then I’d see solutions I hadn’t thought of, and possibilities I hadn’t considered.
And when it was my turn to share, the insights I received were game-changing.
That group didn’t just help me solve problems, it gave me confidence.
It reminded me that I wasn’t alone and that there was a whole world of people rooting for my success.
It also directly led to my first successful online course, which changed the direction of my online journey.
Why You Should Find Your Tribe
If you’ve been working solo and feeling like progress is slower than it should be, it might be time to find your own community.
You don’t need a massive network or a formal group. Sometimes, it’s as simple as reaching out to a few like-minded people and starting regular conversations.
What you’ll discover is that growth accelerates when it’s shared. Your ideas become sharper. Your confidence grows. And your journey becomes a little less lonely—and a lot more exciting.
So, take a moment to think: Who could be part of your community? Maybe it’s people you’ve connected with online, or peers you admire in your industry.
Whoever they are, don’t hesitate to reach out.
Building a business doesn’t have to be a solo endeavor.
When you surround yourself with people who get it, you create an environment where success isn’t just possible—it’s inevitable.