Blogging Isn’t Dead – It’s Just Evolved
Blogging is very much alive but the way you should be using it has changed, Google should no longer be your focus… here is why and what you should be doing in 2025.
I am sure I’ve mentioned this before, but many years ago, I had hundreds of blogs and over 1 million pages on Google. That changed because Google clamped down on autogenerated content (this was long before AI!)
Later, I had a few blogs ranking on the front page of Google, getting loads of traffic each day, but Google added lots of “rubbish” above the listings, so the front page wasn’t very useful anymore.
Recently, they started prioritising supposedly helpful content from Reddit and similar sites; I say supposedly helpful content because a lot of it is blatantly wrong.
Here is what you should do.
With so many outlets for your content many wonder whether blogging is still worth it. Social media giants dominate, SEO feels less impactful, and the golden age of blogs seems like a distant memory.
But the truth is, blogging isn’t dead—it’s just evolved.
And if you adapt, it can still be your most powerful tool for driving traffic and promoting your ideas, offers, and newsletters.
So far two days into the new year I’ve made 2 sales from content I wrote back in early to mid 2024, If blogging was dead that wouldn’t have been possible.
Here’s the twist, the key to successful blogging today is no longer about gaming SEO algorithms.
It’s about leveraging platforms you already use like social media and newsletters to bring people to your blog, and to use your blog a space you control to send readers in the other direction.
Let’s look at why blogging remains relevant and how to make it work in 2025 and beyond.
The Myth of the Dying Blog
Every few months, someone declares blogging dead.
The culprit?
Declining organic reach via search engines. SEO, once the lifeblood of blog traffic, is now overshadowed by paid ads and evolving search behaviours. But that doesn’t mean blogging is irrelevant. It means the way we drive traffic has changed.
Social media is the new SEO.
Platforms like Instagram, Substack, Medium, and your email list can direct readers to your blog.
From there, your blog becomes a hub, a central place where your audience can explore your thoughts, learn from your expertise, and engage with your offers.
Add links to content you think your audience will benefit from reading…
Why Blogging Still Matters
You Control Your Content and Your Audience
Unlike social platforms, where algorithms dictate who sees your posts, a blog puts you in charge.
It’s your space to express ideas, build authority, and foster relationships without interference.
A blog also serves as a home base. Social platforms can disappear (remember Google+? or when Twitter was good?), but your blog is yours forever.
It’s where readers can find your newsletters, courses, Video’s, Books and offers, uninterrupted by ads, distractions or other peoples content.
Drive Traffic Through Existing Channels
Think of your blog as the destination and social media as the vehicle. Every Instagram post, tweet, or Medium Post can link back to your blog. The same goes for your email newsletter, which is often the most direct way to engage with your audience.
This strategy isn’t about abandoning social media.
It’s about making those platforms work for you by pointing your audience to a space where they can explore your content and offers in depth.
Building Authority and Trust
A blog is more than a marketing tool, it’s an online catalogue of your ideas.
Your writing showcases your expertise and demonstrates your ability to think and adapt over time. Whether offering a service, promoting a product, or just sharing ideas, your blog builds trust with readers over time.
You blog is your shop window to world.
Excuses That Hold You Back (And How to Overcome Them)
“I Don’t Have Time”
Life is busy for everyone. But if you’re already writing social media posts, you’re halfway there.
Shift some of that effort into long form posts instead. One thoughtful post per week can make a significant impact.
“I’m Not a Writer”
Good news, blogs don’t need to be essays. Short posts, link roundups, and reflections are just as valuable as long-form articles.
Focus on consistency, not perfection.
“It’s Too Hard to Start”
Starting a blog doesn’t require a degree in web development. Platforms like, WordPress.com, or Ghost make it easy to get up and running.
For beginners, these tools eliminate the technical hurdles and help you focus on what matters: writing.
The Long Game: Blogging as an Investment
Sure, monetizing a blog is challenging. But blogging isn’t just about immediate financial returns. It’s about building a long-term presence. Over time, your blog can lead to opportunities like coaching, consulting, or collaborations.
Think of your blog as planting seeds.
You may not see results right away, but with consistency, you’ll grow an audience and open doors you didn’t know existed.
Be the Change, Start Writing
Many people wish blogging would make a comeback but don’t take the steps to contribute.
If you want blogging to thrive, start writing. Engage with other blogs. Share, comment, and link to what others are saying. Blogging is a community effort, and by participating, you help keep it alive.
Blogging isn’t dead, it’s just waiting for you to bring it back to life.
So, instead of lamenting its decline, use the tools at your disposal to make it work for you. Create. Share. And watch as your blog transforms into the cornerstone of your online presence.
Ready to embrace blogging in its evolved form?
Start today.
The audience is waiting.