Turning Substack into a Targeted Marketing Tool
If you’re a writer or marketer, you’ve probably heard about the power of segmentation. But hearing about it and doing something with it are two very different things. This week, I saw a live demonstration of how segmentation can deliver real results. Now, I want to show you how to apply it on Substack. Here’s…
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Creative Ways to Reach Your Audience
Sometimes, the best marketing ideas aren’t the ones you’ll find in a course or a textbook—they’re the ones you stumble across in daily life. This week, I came across two fantastic examples of marketing outside the usual playbook. Let me share them with you. The first example comes from a local Pet Hotel. Their genius…
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What Are Mini Books and Why You Should Publish Them?
Last year, I started to write and publish “Mini Books” Short books that can be consumed in a few sittings. My first took me 14 days to write and publish and was an amazon bestseller within 20 day’s, the second took slightly longer as I hated the editing process! So, what exactly is a mini…
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Who’s Going to Read Your Blog?
Yesterday, I received a comment on my article about why blogging isn’t dead—it’s just evolved. I generally don’t know where I’d be now if I hadn’t started writing and creating blogs 20 years ago. There is a good chance I could be struggling. So I decided to answer this comment with a post, so thank…
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Recipe for a Successful Content Marketing Business
I decided to have a bit of fun with my article today, let’s see if I can create a recipe for a content marketing business… let me know how it tastes😀 Ingredients: 1 tablespoon of audience understanding 2 cups of high-quality content 3 tablespoons of strategic platform choices A pinch of creativity A generous splash…
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5 Questions Struggling Writers Need To Ask Themselves
You can write the most brilliant content in the world, but without an audience, it will gather dust in the corners of the internet. Content marketers and writers often make this classic mistake: create, publish, and… silence. It’s a painful lesson, but one we can avoid if we focus on building an audience first. Here’s…
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Ignore Generic Advice and Go With Your Gut
Why Ignoring Generic Advice Is Often the Best Move I hate so much of the advice I see online! Get up at 5am and go to the Gym… Stop buying $5 coffees. BS advice from BS people! Ignore generic advice and go with your gut. Do what you think is best for you, so feel…
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Be Yourself & Write Content That Connects
When you sit down to write, there’s only one thing your audience really wants: you. Not a perfect, polished version of someone else. Not a copy-paste of trends or generic advice. They want your voice, your story, and your perspective. So whatever the reason you write, just write and be yourself. If you write for…
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Paywalled vs. Free Articles: The Medium Experiment (Longform Version)
Paywalled vs. Free Articles: The Medium Experiment Over the past few weeks, I’ve been conducting an experiment on Medium to determine whether paywalled articles or free articles perform better. With Medium’s earnings recently taking a nosedive, it felt like the right time to investigate if offering content for free might actually yield better results in…
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Medium – Which Is better Paywalled or Free Articles (Shortform Version)
This month I am running an experiment, where I publish a free article each day alongside my normal paywalled article. This aims to finally determine which drives more traffic to my newsletter. When the Medium Partner Program was paying a decent amount per read, then paywalled was the way to go, but those days of…
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