The Dog-With-a-Bone Approach to Never Running Out of Content

By Mark Thompson

Have you ever had a brilliant idea strike you out of nowhere, only to dismiss it or forget about it? You tell yourself, “I’ll get back to it later,” but later never comes. That idea gets buried under the avalanche of daily life, lost forever. The truth is, ideas are fleeting, but their potential is…

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How Storytelling Transforms Your Content

By Mark Thompson

A few years ago, I sent an email to my smallest list—just 80 subscribers. Honestly, I didn’t expect much. The email wasn’t packed with flashy headlines or advanced tactics. Instead, it told a simple story. To my surprise, the result was astonishing, a 42% conversion rate. 24 hours later it had generated $9300 from that…

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How to Grow and Monetise a Newsletter

By Mark Thompson

If you’re wondering how to turn your newsletter into a consistent income stream, go grab a coffee and I’ll give you some ideas.  In this guide, I’ll share the exact process I’ve used to generate over  $1,000 from my newletter last month. This strategy focuses on growth, engagement, and monetization,without resorting to hard sales tactics.…

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When They Zig You Zag

By Mark Thompson

Taking a contrarian approach to Content Marketing Most content marketers follow the same playbook, Regular content, funnels, SEO, and endless social posts, believing it’s the only way to grow. But what if those strategies are exactly what’s holding you back? A few days ago I saw this post by Tim Denning and it got me…

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Is Publishing On Medium Still Worth The Effort?

By Mark Thompson

Is It Still Worth Publishing on Medium in Late 2024 and into 2025? Medium has been my go to content platform since early 2023, in that time I’ve published over 350 articles. But is it still worth publishing on Medium? Is it still worth the effort? Let’s dive into my personal experience with Medium and…

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Turning Content Into Profit – The Writers Roadmap

By Mark Thompson

I never thought that online  marketing would give me enough money to live on and to retire with, yet here I am 20 years later, enjoying life and now writing about my journey, and believe me, if I can make a living from pressing buttons on a keyword with 2 fingers, so can you. Over…

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How To Create A Personal Brand

By Mark Thompson

Think about who you look up to, how you listen to what they have to say and ideas that they put forward.  They all have one thing in common they’ve created a Personal Brand,  they aren’t a faceless company or big tech they are a person. But what does it really mean to build a…

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How To Keep Your Audience Coming Back For More

By Mark Thompson

Imagine if your audience couldn’t get enough of your ideas and content. Instead of starting out each day looking for your audience, they would be there waiting for your next post. Would that make things easier? There is content everywhere vying for your audience’s attention, so getting that attention is only half the battle. The…

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Why Great Content Is Not Enough

By Mark Thompson

I struggled for years when I started to create content that got noticed. Some of my best content that gave advice that would be game-changing if it was followed was ignored and got barely a view. I wasn’t alone, and it could be that you are in the same situation today. If you are grab…

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Engage and Convert – How Storytelling Transforms Your Content

By Mark Thompson

Have you ever wondered why some emails and articles make you click while others get lost in the clutter? It’s not just about the subject line or the flashy CTA—there’s a secret ingredient that many overlook. Here’s a clue, it’s been the backbone of human communication for thousands of years. Still, guessing? By the end…

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