Paywalled vs. Free Articles: The Medium Experiment (Longform Version)
Paywalled vs. Free Articles: The Medium Experiment Over the past few weeks, I’ve been conducting an experiment on Medium to determine whether paywalled articles or free articles perform better. With Medium’s earnings recently taking a nosedive, it felt like the right time to investigate if offering content for free might actually yield better results in…
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Medium – Which Is better Paywalled or Free Articles (Shortform Version)
This month I am running an experiment, where I publish a free article each day alongside my normal paywalled article. This aims to finally determine which drives more traffic to my newsletter. When the Medium Partner Program was paying a decent amount per read, then paywalled was the way to go, but those days of…
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Mind The Knowledge Gap
What is a Knowledge Gap, and Why Does It Matter? Given that Medium isn’t playing ball anymore, I want to try something new today. Here is a simple, short-form article that hopefully provides valuable information. A knowledge gap is the space between what you know and what you want to know. It’s that itch of…
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Simplify to Succeed – Make Online Marketing Easy
Articles don’t need to be long to be valuable. The following 150 words should give you enough information to help you build a great online business. Does your business feel like a tangled mess of confusion? If it’s too complicated, tracking your progress is impossible. Worse still, you can’t figure out what’s wrong when something…
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Drop The Marketing Books – There Is Something Better!
If you are reading this, I think I can safely assume you are into content creation or content marketing. You want to write and make money from your writing. If that’s you, go grab all those marketing books you’ve bought and put them in the bin (or give them to a charity shop!). There is…
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Starting Over – What I’d Do Differently Today
When I began my journey in online marketing 20 years ago, I didn’t have a clue what I was doing. (some say I still don’t!) I still remember typing “How to make money online” into Google, desperate for answers. Fast forward to now, and I’ve somehow gone from scraping by on beans on toast to…
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I’m A Failure… But Success Isn’t The Only Metric
When I started my YouTube channel almost 18 years ago, I had no idea what I was doing, I didn’t have a clear plan, a niche, or even an audience. In those 18 years nothing much has changed! I’ve checked my lifetime stats today, and I’ve racked up a grand total of 150,000 views and…
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Why Your Newsletter Isn’t Growing (And What to Do About It)
Let me guess: you’ve got the writing chops, your ideas are solid, and you’re showing up consistently… but the growth? Not so much. It’s frustrating, isn’t it? You’re not alone—this is where most newsletters stall. Here’s the thing: great content isn’t enough. The secret sauce lies in making it easy and exciting for readers to…
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How to Grow Your Substack Subscribers in 2025 – A Practical Guide
Growing your Substack subscriber base doesn’t have to be time-consuming or complicated. By dedicating just 20–30 minutes a day to a focused strategy, you can achieve consistent growth. Here’s a detailed guide based on my personal experience of gaining between 5 and 11 subscribers daily. Start with Substack Notes Substack Notes is a game-changer for…
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Why You Should Start a Blog (Even If You’re Busy)
Unless you’ve been hiding under a rock, you’ll have seen the chaotic mess that Medium has become in the past two weeks. As of yet, nobody from Medium has officially acknowledged that there is a problem with earnings. So we have to accept that this is the new normal. A few weeks ago, I wrote…
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