What I Learned From My First Month Growing a YouTube Channel
Something a little different today, I’ve expanded my content empire 😀 to YouTube! A month ago, I set out on a little experiment, grow a YouTube channel from scratch and get it monetised. I wasn’t starting completely from zero, the channel had been sitting around since 2020 with a handful of random videos and 109…
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How to Write Content That Grabs Attention (Using Simple Psychological Triggers)
There’s a lot of noise online. Everyone is fighting for attention, and most content gets ignored. It’s unfortunate but a fact. But there’s a simple way to make sure your content stands out. Use psychology. People are wired to pay attention to certain things—curiosity, social proof, urgency. If you know how to tap into these…
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How I Went from 3 to 25 Subscribers a Day (Without Spending a Penny)
For years, nothing worked to help grow my list. Two to three new email subscribers a day. Some days, none at all. And yet, I was publishing content, posting videos, and posting on social media. I was doing everything the guru’s told me to do. Then I made one small shift—and suddenly, 15-30 people were…
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I Stopped Chasing Sales – Here’s What I Do Instead
I’ve been an online marketer for over 20 years, and one thing has been true throughout that time. Good content drives everything. A lot has changed since I started. Algorithms come and go. Platforms rise and fall. Tools get more complex. But one thing remains constant: Content + Audience = Income Simple. Ten years ago,…
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How To Never Run Out Of Content Ideas
I know a lot of writers use ChatGPT to write their content, but I feel if you do that, what’s the point of being a writer? It’s like calling yourself a chef and serving microwaved ready meals every evening… (ohh image idea!) You can get AI to give you a recipe for the meals they…
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Why You Should Try Ideogram for AI-Generated Images
I’ve been using AI to create the images for my articles for several months now, over time, I’ve noticed that the quality has continued to improve with each update. I recently switched from Midjourney to Ideogram and so far have been pleased with the tool’s simplicity and flexibility. Unlike other AI tools, Ideogram produces high-quality…
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Why Owning Your Own Website is the Smartest Move You’ll Ever Make
A few years ago, I built a business almost entirely on someone else’s platform. It was easy, convenient, and at the time, I thought I was playing it smart. The audience was there, the traffic was rolling in, and everything was working—until the rules changed. The one morning, I logged in to find my reach…
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Starting Something New at 62 – Why It’s Never Too Late to Build Something Great
A few weeks ago, I did something most people wouldn’t expect from someone my age, I started a YouTube channel for gamers. It’s been an incredible experience. Yesterday alone, my videos got 1,800 views. I’ve picked up over 100 subscribers in just two weeks, and I’m already on my way to monetization. At 62, I’ve…
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Why I Deleted 361 Subscribers (And Why You Should Too!)
Today, I carried through on my promise and deleted 361 subscribers from my Substack list. Why? Because a clean list is a healthy list—and engagement matters more than vanity metrics like subscriber count. Here’s how I decided who to remove: ✅ They were free subscribers ✅ They had been on my list since before Dec…
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The Power of One: How Simplicity Wins in Online Marketing
Online business gets overwhelming fast. A hundred tools, a dozen platforms, endless tactics. It’s no wonder most people never gain traction—they’re spread too thin, trying to do too much at once. But the truth is, success doesn’t come from doing more. It comes from doing less, better. That’s why I’ve always followed the Power of…
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